As Century Tuna's new endorser, Anne Curtis creates a buzz, not only in the video box (television), but also along the stretch of EDSA. The Hotsinho Rooftop billboard site, located in front of The Heritage Hotel along EDSA Pasay southbound, was chosen by Century Tuna to create brand awareness for the new campaign of the product.
Because of the site's noticeable size and visibility, plus a catchy campaign of Century Tuna with Miss Curtis, the campaign is a definite success.
